TITLE:
Ethnography and Organizational Ethnography: Research Methodology
AUTHORS:
Anuruddika Jayathilaka
KEYWORDS:
Ethnography, Organizational Ethnography, Ethnographer
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.1,
December
23,
2020
ABSTRACT: Ethnography is a branch of anthropology which is a systematic study of
distinct philosophies. Ethnography explores cultural phenomena from the point
of view of the subject of the study. Unlike the other research methodologies
adhered, ethnography or organizational ethnography dives into the culture of
the subject of the research study and excavate the truth from the facts seen,
heard or felt. Through this paper, the researcher wanted to highlight the value
created by using ethnography in a study using the existing literature. Also,
another objective was to explore ethnographer’s self and role in the eyes of
other researchers who had been using ethnography in their studies.