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Healy, J. and Murphy, M. (2017) Social Marketing: The Lifeblood of Blood Donation? In: Campbell C.L., Ed., The Customer Is Not Always Right? Marketing Orientations in a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Cham, 811.
https://doi.org/10.1007/978-3-319-50008-9_222

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