TITLE:
Involvement of Low Level Employees in Organization Strategy Planning and Implementation
AUTHORS:
Akram Hamdan
KEYWORDS:
Strategy, Planning, Awareness, Implementation, Low-Level Employees
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.5,
September
30,
2020
ABSTRACT: While strategy planning and formulation is primarily
for organizations’ survival, the implementation of the strategy is very
critical as it requires the engagement of all employees because they are major
actors, researches show that successful
strategy implementation is a key factor for an organization sustainability and
preserve a competing advantage with other organizations. Purpose: This research is to investigate the engagement of low-level
employees in strategy implementation; and to analyze their role in strategy
planning and how much they are aware of their organizations’ strategy, these
are the most import indicators to tell us what is the involvement of the
low-level employees in the strategy. Design/Methodology/Approach:
In depth literature review
conducted, qualitative and quantitative date collected via interviews and
questionnaires, data analyzed via SPSS, services sector targeted in Turkey, 5
interviews and 117 questionnaires. Findings:
The findings of this study suggest based on the respondents’ answers low-level
employees are not involved in planning phase, high
percentage of them is not aware of their organizations’ strategy, but they are engaged in
strategy implementation as their tasks are related to strategic goals. Implications: This paper
demonstrates the vital important role of low-level employees in strategy
planning and implementation and shows their
absence in strategy planning which will affect implementation. Originality/Value:
Previous studies about strategy planning and implementation do not give high
attention to low-level employees, also there are lack of researches discussing
this topic, this research considers of high importance as reference for future
researches and alarm for organizations managers.