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has been cited by the following article:

• TITLE: Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo

  AUTHORS: Njazi Bytyqi, Skender Muji, Agim Rexhepi

  KEYWORDS: Consumer Behavior, Milk and Dairy Products, Households, Market Research

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.2, March 31, 2020

  ABSTRACT: In our study, we used consumer behavior to study the buying and consuming patterns for milk and dairy products for households in Kosovo. The study uses data collected from consumers of milk and dairy products. Data obtained from the field were recorded and analyzed with the SPSS statistical program. The results of this study show that the date of production and the content of milk and dairy products are the most important factors that consumers consider when purchasing milk and dairy products. Moreover, supermarkets are the favorite place of supply for milk and dairy products for consumers. Consumers are most likely to buy milk and dairy products twice a week.