TITLE:
Formatting Online Image of “Halal” Destination through Photography
AUTHORS:
Taufiqqurrachman
KEYWORDS:
Tourism Image, Halal Destination, Image Formation, Public Tourism Organization, Visual Content Analysis
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.2,
March
10,
2020
ABSTRACT: Web 2.0 or social media as a digital instrument of the internet marketing
is increasingly significant in formatting an online image of the tourist
destination. The study collected photographic information of two destinations
in Indonesia (West Sumatera and Aceh) from the official Instagram account of
each of their local authorities to explore the online image of these
destinations. Visual content analysis was applied to examine the
image formation of this halal tourism within the collected photograph. The results indicate that various dimensions of an
image are composed of five dimensions: social opportunity and attraction,
natural and cultural amenities, accommodation and transportation,
infrastructure, food and friendly people, physical amenities, and recreation
activities. However, similarly natural and cultural amenities are the most
emphasized dimension. Conversely, the dimension of accommodation and transportation is
less stressed by these official webs. Meanwhile, categories of some image
dimensions were emphasized differently. The implication of halal destination
and study findings to the theoretical development of the image of halal tourism
and some recommendations for future study were discussed.