Article citationsMore>>

Vargo, S.L. and Lusch, R.F. (2004) Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68, 1-17.
https://doi.org/10.1509/jmkg.68.1.1.24036

has been cited by the following article:

SCIRP Newsletter
Copyright © 2006-2026 Scientific Research Publishing Inc. All Rights Reserved.
Top