Dastagiri, M.B., Hanumanthaiah, C.V., Paramsivam, P., Sidhu, R.S., Sudha, M., Mandal, S., Singh, B., Chand, K. and Ganesh Kumar, B. (2012) Marketing Efficiency of India’s Horticultural Commodities under Different Supply Chains. Out Look on Agriculture, 41, 271-278.
https://doi.org/10.5367/oa.2012.0103

has been cited by the following article:

• TITLE: India’s Horticultural Export Markets: Growth Rates, Elasticities, Global Supply Chains, and Policies

  AUTHORS: M. B. Dastagiri

  KEYWORDS: Export Markets, Growth Rates, Elasticities, Global Supply Chains, Policies

  JOURNAL NAME: Modern Economy, Vol.8 No.7, July 12, 2017

  ABSTRACT: Digital Economy, Ecommerce and fortune economy depend on export market information. Globally, horticulture industry is one of the noteworthy sectors. India is major fruit and vegetable basket of the world. This study estimates exports, price growth rates, elasticity’s, identifies major destinations and trace global supply chains for horticultural commodities. The study period is 1990-1991 to 2012-2013. Compound annual growth rates, elasticities and instability index are the methodological tools employed. All fruits’, vegetables’ and flowers’ elasticities are shown to be elastic excluding walnut & mushrooms. Tea’s & Coffee’s elasticities are elastic. The supply chain channels to Europe, UK, US and Middle East highly developed and no middlemen involved. In case of South Asia, Africa and South East Asia, lengthy and middlemen involved. Global supply chain model must be connecting directly producers with exporters and importers or consumers of importing countries. This is possible digitalization of data and single window processing.