TITLE:
Motivation Factors of Consumers’ Food Choice
AUTHORS:
Iraz Haspolat Kaya
KEYWORDS:
Food Consumer Choice, Organic Food, Natural Food, Healthy Nutrition
JOURNAL NAME:
Food and Nutrition Sciences,
Vol.7 No.3,
March
14,
2016
ABSTRACT: Consumer perception of food products is a very complex phenomenon that is influenced by a wide
range of characteristics. The major motivation for food science and nutrition should be sensual
features, cost/price balance, and consumer health (sufficient/balanced nutrition). However, there
are important differences between theory and reality. Food choice is a complex process influenced
by a number of factors related to the product, the consumer, and the consumption context. The
role of the consumer in determining the market success of a product is of maximum relevance.
Consumer perceptions and preferences are in motion and in change. Understanding and analyzing
consumers’ motivation factors, perception and preferences are important both food industry and
also governments. In this study, some of these factors were discussed and aimed to identify them
with reasons.