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has been cited by the following article:

• TITLE: Service System Decoupling for Mass Customization: A Case Study in Catering Services

  AUTHORS: Jue CHEN, Yunhong HAO

  KEYWORDS: Mass Customization, System Decoupling, Customer Contact, Modularization

  JOURNAL NAME: Journal of Service Science and Management, Vol.2 No.4, December 14, 2009

  ABSTRACT: The paper examines the key issues on system decoupling in service operations of mass customization by conducting a case study in catering services. It firstly justifies the effectiveness of applying concept of mass customization into service system decoupling to deal with the operation dilemma and then reveals the nature of decoupling decisions for mass customization purpose after discussions on the importance of modularization and the role of technologies including IT in the decoupling process. Based on these analyses, a Judgment-Matrix-based model on how to make the decoupling decisions in balancing the multiple operation objectives is then proposed and further research directions are finally suggested.