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has been cited by the following article:

• TITLE: Economic Valuation of River Conservation towards International Tourists’ Preferences and Willingness to Pay for Ecofriendly Services of Hotel Industry: A Case Study of Namxong River in Vangvieng District, Laos

  AUTHORS: Phouthivong Khamsay, Yoshifumi Takahashi, Hisako Nomura, Mitsuyasu Yabe

  KEYWORDS: Choice Experiment, Ecofriendly Service, Ecotourism, Hotel Industry, International Tourist, River

  JOURNAL NAME: Journal of Water Resource and Protection, Vol.7 No.12, August 19, 2015

  ABSTRACT: Using choice experiment, the objective of this study is to estimate international tourists’ preferences and willingness to pay for ecofriendly services which related to river and natural environment conservation of hotel industry in Vangvieng, a popular tourist town in Lao PDR. We used the mixed logit to take into account of preference heterogeneity by allowing coefficients to be normally distributed and assumed to vary among individuals. The result shows that all ecofriendly practices offered in this study are significantly preferred by tourists. Income, age, and education did not have significant effect on the probability of choosing ecologically friendly practices of hotel and attributes to support the ecotourism of the area; however, this study provides important information that female tourists are more receptive to a new alternative. These findings do not only support the provision of good and green services in Vangvieng Town, but will also be useful for policy maker to enhance the sustainability of ecotourism in Laos.