TITLE:
Research on Operating Performance of Small-Sized Retailers—Case Study of City S Market
AUTHORS:
Jihua Zhang
KEYWORDS:
Retailer, Operating Performance, Buyer Power, Information Sharing, Operational Efficiency
JOURNAL NAME:
Open Journal of Business and Management,
Vol.3 No.2,
April
23,
2015
ABSTRACT: Previous studies have shown that small-sized retailers have weak competitiveness. This paper is intended to explore why they can survive in the market for a long time. It is proven that compared with large chain retailers, small-sized retailers are advantageous in employee utilization and gross margin despite of their weakness in commodity purchase and space utilization. Previous studies also reveal that small-sized retailers are significantly fewer in commercially developed regions than commercially underdeveloped regions, suggesting that it becomes harder for small-sized retailers to survive in the market along with gradual improvement of commercial facilities.