TITLE:
Research Based on the Theory of Value Chain to Governance and Upgrade of Local Tourism Industry Cluster
AUTHORS:
Ji Wen, Pingping Hou
KEYWORDS:
Value Chain, Tourism Industry Cluster, Governance, Upgrade
JOURNAL NAME:
iBusiness,
Vol.7 No.1,
March
13,
2015
ABSTRACT: Tourism Industry Cluster can adjust the structure of the tourism industry
to achieve coordinated development of tourism in the development of the tourism
industry. The cultivation of tourism industrial cluster is an effective
regional tourism development strategy and effective way to improve the
competitiveness of the regional tourism economy. The literature of governance
and upgrading of tourism industry cluster is less. This study based on the value
chain theory to explore the governance mechanism and countermeasures of local
tourism industry cluster. This research used value chain management analysis
framework of Kolinsky and Morris (2000) and put forward the supervision system
of government legislation, internal governance and industry association in the
value chain. This paper researches the local tourism industry cluster from
three aspects of business, government and industry associations.