Bird, M., Channon, C. and Ehrenberg, A.S.C. (1970) Brand Image and Brand Usage. Journal of Marketing Research, 7, 307-314. - References

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Bird, M., Channon, C. and Ehrenberg, A.S.C. (1970) Brand Image and Brand Usage. Journal of Marketing Research, 7, 307-314. http://dx.doi.org/10.2307/3150287

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