Lassar, W., Mittal, B. and Sharma, A. (1995) Measuring Customer-Based Brand Equity. Journal of Consumer Marketing, 12, 11-19. - References

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Lassar, W., Mittal, B. and Sharma, A. (1995) Measuring Customer-Based Brand Equity. Journal of Consumer Marketing, 12, 11-19. http://dx.doi.org/10.1108/07363769510095270

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