Keller, K.L. (2003) Brand Synthesis The Multidimensionality of Consumer Knowledge. Journal of Consumer Research, 29, 595-600. - References

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Keller, K.L. (2003) Brand Synthesis: The Multidimensionality of Consumer Knowledge. Journal of Consumer Research, 29, 595-600. http://dx.doi.org/10.1086/346254

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