Vargo, S.L. and Lusch, R.F. (2008) Service-Dominant Logic Continuing the Evolution. Journal of the Academy of Marketing Science, 36, 1-10. - References

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Vargo, S.L. and Lusch, R.F. (2008) Service-Dominant Logic: Continuing the Evolution. Journal of the Academy of Marketing Science, 36, 1-10. http://dx.doi.org/10.1007/s11747-007-0069-6

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