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Van Ittersum, J. M. Pennings, B. Wansink and H. Van Trijp, “The Validity of Attribute-Importance Measurement: A Review,” Journal of Business Research, Vol. 60, No. 11, 2007, pp. 1177-1190.
http://dx.doi.org/10.1016/j.jbusres.2007.04.001
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