TITLE: 
                        
                            Accruals, Persistence of Profits and Stock Returns in Brazilian Public Companies
                                
                                
                                    AUTHORS: 
                                            Renata Turola Takamatsu, Luiz Paulo Lopes Fávero 
                                                    
                                                        KEYWORDS: 
                        Accounting Accruals; Persistence of Profits, Stock Returns, Brazil, Panel Data 
                                                    
                                                    
                                                        JOURNAL NAME: 
                        Modern Economy,  
                        Vol.4 No.2, 
                        February
                                                        26,
                        2013
                                                    
                                                    
                                                        ABSTRACT: 
	The central aim in this research was to assess investors’ accounting information interpretation skills. Therefore, it was assessed how different profit components would affect the future profitability of publicly traded Brazilian companies. Through a sample of all Brazilian public companies listed in Bovespa from 1995 to 2010, the research results demonstrated that current accruals were incapable of explaining future abnormal return behavior in the firms analyzed. In addition, no significant abnormal returns were reached in an accruals-based investment strategy, indicating that investors would be capable of interpreting and pricing accounting data.