TITLE:
Research on the Programming Strategy of Henan TV—2023 “Qingming Wonderful Tour” as an Example
AUTHORS:
Yatao Zhu
KEYWORDS:
Cultural Confidence, Out of the Circle, Cultural Programs, Provincial TV
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.6,
June
29,
2023
ABSTRACT: There are few programs that promote traditional culture in China’s
provincial TV stations to break through the communication circle and form a
modern high-frequency communication of traditional culture. 2021 Henan TV
Spring Festival Gala program “Tang Palace Night Banquet” “out of the circle”
started the production of a series of high-quality programs for traditional
culture communication in Henan TV. Based on the development of Henan TV’s
cultural programs, the paper explores the strategies of Henan TV’s traditional
cultural programs in terms of content, format and technical means, and the
significance of the cultural value to the development of the times.