TITLE:
An Analysis of the Recovery Path of the Consumer Sector in the Post-Pandemic Era
AUTHORS:
Wenbo Lyu, Jiayi Zhu, Yunan Ding, Keming Zhang
KEYWORDS:
Post-Pandemic Era, Consumption Recovery, Roller Conduction Effect
JOURNAL NAME:
Open Journal of Business and Management,
Vol.11 No.3,
May
23,
2023
ABSTRACT: This paper proposes a referencable pattern of the recovery of the consumption sector, a new dimension
to observe and evaluate the intrinsic value of the consumption sector, and proposes
the concept of sensory-based consumption and the ranking of the weights of
different categories; creates the concept of digital consumption index, coupled
with digital RMB index and China-style digital economy index. Finally,
we explain the internal logic of digital consumption as a consumption upgrade tool
and a higher valuation target in the context of China’s economic performance in 2022 and the Chinese government’s policy in 2023, leading to the investment strategy of roller conduction
effect.