TITLE:
The Development of E-Commerce in Brazil: A Pre, During and Post-Pandemic Perspectives of COVID-19
AUTHORS:
Ana Clara Fernandes Bezerra, Daiane Rodrigues dos Santos, Izabel Cristina C. S. Matsuzaki, Justino S. Wanderley da Nóbrega
KEYWORDS:
E-Commerce, COVID-19, Brazil, Internet
JOURNAL NAME:
Modern Economy,
Vol.13 No.10,
October
31,
2022
ABSTRACT: This study aims to describe the history and development of e-commerce in
Brazil and the world associated with its milestones. In addition to describing
the positive and negative points and a parallel to physical trade, highlighting
the differences between the two and which are complementary and not competing. Digital commerce has emerged with
technological advances, the spread of
Internet access, and the need to simplify the purchasing process. The COVID-19 pandemic forced several companies to
invest in online commerce because restrictive
measures shut down physical commerce and made e-commerce a valuable alternative. In this way, e-commerce achieved
significant development in a short period. Several analyses describe that
e-commerce was already a trend and with the health crisis, there was a need for
investment for trade to survive and develop the economy. As a trend for the
coming years, there is research that maps the consumption pattern of
each region to contribute to and explain the next step of e-commerce in
post-covid reality. Additionally, this
study aims to implement bibliometric resources to search for data at Scopus based on the terms “e-commerce”,
“Covid-19” and “pandemic” enabling the measurement and quantification of
scientific production on the subject in question.