TITLE:
Research on Influencing Factors of Supply Chain Trust and Commitment Based on Transaction Cost and Social Exchange Theory
AUTHORS:
Ronghu Zhou
KEYWORDS:
Supply Chain Management, Competitive Advantage, Trust, Commitment, Structural Equation Model
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.9,
August
31,
2022
ABSTRACT: In the past, the literature often mentioned the relationship of trust and
commitment, and believed that the lack of trust among supply chain members
would lead to poor performance in transaction costs. Some studies believe that
specific assets, behavioral uncertainty, and information sharing in the transaction
cost theory have an impact on the trust level of supply chain partners. Other
studies have pointed out the satisfaction of transaction partners and the
reputation of partners in the market in social exchange theory. The degree and
the cognition of both parties to the transaction will also affect the
performance of the supply chain. This study attempts to integrate the above two
theories and proposes an overall model of the factors affecting trust and
commitment, and then uses the structural equation model (SEM) to carry out
measurement models, structural models and the overall model is tested, and the
research results indicate that the trust level is significantly related to the
commitment level, while the manufacturer’s investment in specific assets, the
uncertainty of both parties’ behavior, and the cognition level of both parties
in the transaction in the theory of social exchange are all significantly
related to the level of trust. Negative correlation; in transaction cost
theory, partners’ investment in special assets, information sharing, and social
exchange theory, satisfaction with trading partners, trading partners’
reputation and trust levels are significantly positively correlated, research
results can provide supply chain management. As a
reference, we will carry out partnership maintenance and management
decision-making options.