TITLE:
Food Marketing and Parent’s Attitude for Children’s Food Habits
AUTHORS:
Mohammad Inam Khan
KEYWORDS:
Children, Parents, Dietary Consumption, Junk Foods, Health Statues Health Growing Problem
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.3,
March
30,
2022
ABSTRACT: Food marketing to children is recognized worldwide as contributing to
many health-related problems in children. Much of the research in this area has
been carried out in the US, the UK, and other developed countries that are
fighting the obesity epidemic and other related health problems. But now this
phenomenon is, however, not restricted to the developed world only, it is
trickling down to the developing countries, such as India. Therefore, it is
pertinent that necessary measures are devised and implemented so that Indian
children may not face the same situation. At present, when governmental
regulations are less forthcoming, and marketers are enjoying the potential
offered by a vast and untapped market for western foods, it becomes imminent
for the parents to intervene and protect their children from common effects of
food advertising. Therefore, the present paper seeks to review food marketing
and parents’ concern for the food habits of their children. Design: Data were drawn as of consumption and action
in the child, a population-based. Setting: children from 5 middle and high
schools and households in Delhi. Surveys Participants: A total of 200 children in results age of group 4 - 12. Variables Measured: region, Type of foods
adds, Household Income, Parents’ education, Media, Eating at the restaurant,
Favorite, foods, Household situation, Obesity, Diabetics, and cardiovascular. Analysis: Microsoft excel models
with pie charts were used to guesstimate links between TV advertising and junk
food consumption, adjusting in favor of demographics.