TITLE:
Study on Impact Factors of China B & B Customer Satisfaction
AUTHORS:
Heng Gao, Xiaoping Tan
KEYWORDS:
Rural Tourism, China B & B, Customer Satisfaction
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.12 No.3,
March
23,
2022
ABSTRACT: More than half of customers thought China B & B experience make them feel uncomfortable, which cause China B & B customers’ satisfaction level was
low. This
paper mainly adopts a domain based approach to expand, check, synthesize and review the
knowledge of China B & B. Through study, this paper believes that the
service quality, price, environment and facilities of China B & B have an
important impact on customers’ experience satisfaction. Further study, this
paper found that improving service quality, strengthening infrastructure
construction and enhancing the combination of local culture and B & B will help
to improve tourists’ satisfaction.