TITLE:
Adopt Effective Competitive Strategies in Response to Environmental Challenges for National Public Broadcasting Corporation in Developing Countries: A Participatory Approach
AUTHORS:
Mumeka Walumweya, Jackson Phiri
KEYWORDS:
Competition, Effective Competitive Strategies, Porters’ Five Forces, ZNBC
JOURNAL NAME:
Open Journal of Business and Management,
Vol.10 No.1,
January
12,
2022
ABSTRACT: One of the challenges presented by a dynamic environment is increased
competition. External environmental changes have a significant impact on the
survival and success of an organisation. To survive the volatile, unpredictable
and highly competitive business environment, it is necessary for an
organisation to understand the underlying sources of competitive pressure in
its industry in order to formulate appropriate effective strategies to respond
to the competitive forces. The study sought to determine how environmental
factors affected the competitiveness of the Zambia National Broadcasting
Corporation and propose effective competitive strategies to employ. The study
was conducted within Lusaka at ZNBC and its key stakeholders. The study
utilized a mixed methods research methodology. Questionnaires were used as a
research instrument for collecting data from Senior, Middle and Supervisory
management roles. Systematic, purposive and snowball sampling techniques were
used to select a sample size of 135 respondents. The questionnaires were
distributed to 135 people and 111 questionnaires were returned. The data
collected using the questionnaire was analyzed using descriptive analysis and
inferential statistics (Regression). Inferential statistics was used to determine
the relationships between the variables. Seven hypotheses were accepted as they
showed a statistically significant relationship between the variables of which
they had a p-value of ≤0.05.