TITLE:
Employee Engagement through Corporate Social Responsibility: A Study of Executive and Managerial Level Employees of XYZ Company in Private Healthcare Services Sector
AUTHORS:
H. M. K. Nanayakkara, Y. M. S. W. V. Sangarandeniya
KEYWORDS:
Corporate Social Responsibility (CSR), Employee Engagement, Healthcare Services Sector
JOURNAL NAME:
Open Journal of Business and Management,
Vol.10 No.1,
December
14,
2021
ABSTRACT: Today, in this rapidly changing business world, organizations focus more than ever on corporate social responsibility as a
strategy to achieve their overall business objectives and attain
sustainability. Therefore, properly recognizing its impact on both company and
its employees is crucial. This study aimed to identify the impact of perceived
corporate social responsibility (CSR) on employee engagement. Further, it
attempted to understand the relationship between CSR and employee engagement
and assess the level of perceived corporate social responsibility and employee
engagement among the selected sample. The final study sample consisted of
Executive and Managerial level employees in a selected private hospital which
engages in the healthcare services sector in Sri Lanka. The data were collected
from 216 respondents using a self-administered questionnaire via both personal
visits to the organization and internet-based methods. The study was a
cross-sectional research study done in a
non-contrived setting with minimal researcher interference. Descriptive
statistics, correlation analysis, and simple regression analysis were mainly
used for the analysis. The results revealed a significant positive relationship
between the two variables. Further, it showed a significant positive impact of
perceived CSR on employee engagement. These
research findings provide compelling evidence of how CSR could work as
an investment rather than a cost for the organizations. Thus, this study helps
the organization focus its attention on improving the employee engagement ratio
through CSR activities.