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https://doi.org/10.1007/s10845-012-0691-0

has been cited by the following article:

• TITLE: Research on the Practical Application of Mass Customization Balance Theory from the Perspective of Supply Chain

  AUTHORS: Xin Song

  KEYWORDS: Mass Customization Balance Model, Mass Customization, Customization-Massing, Modularization

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.11 No.5, May 10, 2021

  ABSTRACT: Mass customization is the main direction of the transformation and upgrading of manufacturing mode. Based on the theory and perspective of supply chain, this paper reinterprets the content of the mass customization balance model, and summarizes the key technical conditions for the selection and implementation of the best dividing point between the balance point and the balance area in the mass production and customization production modes, and analyzes the actual cases, so as to break through the gap between the various theoretical knowledge modules. The purpose is to simplify the complex problems, which can be used for reference and guidance for enterprises in various industries.