TITLE:
Technology Risk Model Development and Application to Green Vehicle Purchases
AUTHORS:
Insong Hwang, Joosung Lee
KEYWORDS:
Technology Adoption, Risk Model, Green Vehicle
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.11 No.1,
January
18,
2021
ABSTRACT: This study proposed a technology risk model for assessing environmentally-friendly vehicles. It analyzes risk factors to explore what may hinder vehicle purchases and subsequent market diffusion. A preliminary study has been conducted to test the model’s validity and future research is suggested to examine the factors for encouraging environmentally-friendly vehicle purchases such as hydrogen-based automobiles.