Article citationsMore>>
Stahl, F., Heitmann, M., Lehmann, D. and Neslin, S. (2012) The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing, 76, 44-63. https://doi.org/10.1509/jm.10.0522
has been cited by the following article:
Related Articles:
-
Kamal Abubakar Abraham Sleiman, Xiangyu Cai, Juanli Lan, Hongzhen Lei, Ru Liu
-
Qiong Yao, Heng Fang
-
Hai Hu, Dongpu Li
-
Yong Zhang, Xi Chen, Yuhong Zhao, Qiong Yao
-
Salam Abubakari, Karim Ankrah Mohammed, Ibrahim Nshinmi Iddrisu