Bearden, W.O. and Etzel, M.J. (1982) Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research, 9, 183-194. - References

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Bearden, W.O. and Etzel, M.J. (1982) Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research, 9, 183-194.
https://doi.org/10.1086/208911

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