TITLE:
Strategies: A Model of University Management
AUTHORS:
Juan Castro, Luis Chimborazo, Paola Guevara, Esmeralda Toapanta
KEYWORDS:
Strategic Planning, Accreditation, Evaluations by the University
JOURNAL NAME:
Journal of Service Science and Management,
Vol.10 No.2,
April
17,
2017
ABSTRACT: The central purpose of the research was to design a strategic management
model university for the self-assessment of the careers of the three area
marketing, starting from an analysis of the eight best models applied in Europe
and America, is contrasted the major components to determine the essential aspects of
academic excellence which form part of the proposed model. The strategic axes
of Management University proposed after the mentioned analysis there are six:
Management University, teaching, student progress, support, research and
University Social transcendence, distributed information in 12 areas, 28
features, 111 standards of quality, 188 indicators and 937 evidences, validated
by qualified informants issued by 28 opinions and documentary information.