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http://dx.doi.org/10.1016/j.ejor.2006.06.020

has been cited by the following article:

• TITLE: Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model

  AUTHORS: L. Muhamad Safiih, A. G. Ateq Mezral

  KEYWORDS: Lexicographic Goal Programming, Multi-Choice Goal Programming with Utility Function, Retail Loyalty Program Membership

  JOURNAL NAME: Theoretical Economics Letters, Vol.6 No.5, September 8, 2016

  ABSTRACT: This study introduces an alternative through two phases of goal programming to overcome the existing membership model problem that does not have a specific mathematical method to examine whether the receipt number of members is compatible with the criteria or characteristics that apply for membership through the lexicographic goal programming (LGP) and multi-choice goal programming with utility function (MCGP-U). It is applied for membership artificial data. The results indicate that both goal programming methods could meet the retail loyalty program membership modus operandi.