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Calléa, N., Plainfossé, C., Georget, P., Sénémeaud, C. and Rasonglès, P. (2011) La psychologie sociale de la persuasion au service de la fidélisation des donneurs: Modèles de conception de messages d’invitation au don. Transfusion Clinique et Biologique, 18, 565-569.
http://dx.doi.org/10.1016/j.tracli.2011.04.005

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