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Cohen, J. B., Pham, Μ. Τ., & Andrade, E. B. (2008). The Nature and Role of Affect in Consumer Behavior. In C. P. Haugtvedt, P. M. Herr, & F. R. Kardes (Eds.), Marketing and Consumer Psychology Series: Handbook of Consumer Psychology (Vol. 4, pp. 297-348). New York: Taylor & Francis.

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