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下面的文章已经引用:

• 标题: An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands

  作者: Ningbo Wang, Chenggang Li

  关键词: Strategic Positioning, SPA Business Model, R & D and Design, Brand Building, Customer Service Center

  期刊名称: Open Journal of Social Sciences, Vol.6 No.3, April 9, 2018

  摘要: This article mainly studies the internationalization process of the Uniqlo, a fast-fashion brand of Japan Fast Retailing Group, and summarizes its successful experience in product positioning, strategic positioning, SPA business model, and Internet plus marketing and etc, at the same time, it analyses the weaknesses of Chinese fast fashion brands. In order to improve their international competitiveness, these brands must do the following: attaching importance to product R & D and design, strictly controlling product quality, strengthening self-brand building, improving supply chain management system, expanding sales channels and establishing Customer Service Center and so on.