TITLE:
A Comparative Analysis of Videos That Communicate about Women’s Rights by Internet Influencers and Public Service Announcements by Non-Government Organizations: Intentions, Contents and Effects
AUTHORS:
Ziqiong Xie
KEYWORDS:
Media, Women’s Rights, Internet Celebrities’ Power, Public Service Announcements, Papi酱
JOURNAL NAME:
Advances in Applied Sociology,
Vol.9 No.8,
August
14,
2019
ABSTRACT: The purpose of this essay is to compare video can be communicated to the audience more effectively, Internet celebrity’s video or Public Service Announcements by non-government organization. The essay will discuss intentions, contents and effects to the audience. To achieve the purpose of the essay, I conduct an experiment, choose 8 people from high school and college, and pair them up to watch the video, and fill out the questionnaire I send it out (See in Appendix). Half of them will watch PSA first and then watch the internet celebrity’s video. Half of them will watch PSA first and watch the internet celebrity’s video, and the other half of them will watch internet celebrity’s video and then watch the PSA. The results of the experiment show that the effectiveness of both videos is the same as the audience. The background intention, or the way of expression does not have too much affected to the communication to the audience. To give a more arcuate result, we might need more data set to conduct the experiment more correctly.