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http://foodsafetyhelpline.com/2016/05/fssai-proposes-standards-related-gluten-free-low-gluten-
foods-labelling-requirements/igarh

has been cited by the following article:

• TITLE: Market Capturing and Business Expansion Strategy for Gluten-Free Foods in India and USA Using PESTEL Model

  AUTHORS: Jolly Masih, Rajasekaran Rajkumar, Paviter Singh Matharu, Amita Sharma

  KEYWORDS: Gluten-Free, Wheat, Business Strategy, Celiac Disease, PESTEL Model

  JOURNAL NAME: Agricultural Sciences, Vol.10 No.2, February 27, 2019

  ABSTRACT: The ultimate goal for any business is to grow vertically and horizontally. Successful business is combination of careful analysis of external and internal factor of business environment and adoption of appropriate business strategy. In this study external factors of gluten-free market are studied in detail through PESTEL model (for external factors). The study would facilitate manufacturers to bring gluten-free foods from niche market to main stream market and to make it more affordable for all the sections of the society. The study focuses on markets of India and USA, since both of these nations have high potential for gluten-free foods and the demand further continues to increase every year.