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Lowry, P.B. and Gaskin, J. (2014) Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It. IEEE Transactions on Professional Communication, 57, 123-146.
https://doi.org/10.1109/TPC.2014.2312452

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