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http://file.scirp.org/pdf/TEL_2015052716150529.pdf
https://doi.org/10.4236/tel.[phone]

has been cited by the following article:

• TITLE: Deriving an Optimal Restaurant Coupon Discount Rate: Evidence and Discussion

  AUTHORS: Tin-Chun Lin

  KEYWORDS: Optimal Coupon Discount Rate, Price Elasticity of Demand, Restaurant Industry

  JOURNAL NAME: Theoretical Economics Letters, Vol.8 No.10, June 19, 2018

  ABSTRACT: The model of third-degree price discrimination was used to derive the optimal coupon discount rate. Results showed that the optimal discount rate is related to the price elasticity of demand for restaurant sales in the market that do not involve coupons (the first market) and in the market with coupons (the second market). In light of the theoretical and data evidence, we also found that the price elasticity of demand for restaurant sales in both markets (with and without coupons) is elastic, and greater in the second market (with coupons) than in the first market (without coupons).