TITLE: 
                        
                            The Impact of Complaints between Frontline Service Employees on Consumers—Based on Critical Incident Technique
                                
                                
                                    AUTHORS: 
                                            Jihua Zhang, Ningning Wang 
                                                    
                                                        KEYWORDS: 
                        Employees Complain, Service Encounter, Critical Incident Technique 
                                                    
                                                    
                                                        JOURNAL NAME: 
                        American Journal of Industrial and Business Management,  
                        Vol.8 No.3, 
                        March
                                                        30,
                        2018
                                                    
                                                    
                                                        ABSTRACT: The
critical incident technique was adopted to collect 174 critical events which were
divided into 3 categories and 9 types about the complaint behaviors among the
front-line service employees witnessed by the consumers. In addition, this
paper discusses the influence mechanism of employees’ complaint behavior on
consumers and enriches the theory research of employees' complaints and brand
internalization.