TITLE:
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review
AUTHORS:
Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka
KEYWORDS:
Value Creation, Management, Sports Management, Brand, Sponsorship, CSR
JOURNAL NAME:
Open Journal of Business and Management,
Vol.6 No.1,
January
24,
2018
ABSTRACT:
Sport is a widely used as a vehicle for promoting business. Global brands invest
tens of millions of euros in high performance athletes, top teams, and
popular sporting events. Studies have also shown the potentiality of sport in
the business context. However, relatively few studies have focused on the interaction
of business and sport from a value-creation perspective. Knowledge
focusing on value creation within and through sport is scattered throughout
literature and a systematic understanding of how value creation manifests itself
in a business context is lacking. Using a systematic literature review and
inductive analysis of 44 empirical studies, the article presents six identified
topics that represent the various angles to value creation in the nexus between
sport and business. The topics are 1) the many shades of value, 2) brands and
sponsorship as value-creators, 3) the value of CSR in and through sport, 4)
sport as a network and platform, 5) sport for developing organisations internally,
and 6) value congruence and identification. The article contributes to
both business management and sports management. The article proposes
theoretical and managerial implications and identifies avenues for further research.