TITLE:
Anonymity Effects and Implications in the Virtual Environment: From Crowd to Computer-Mediated Communication
AUTHORS:
Zuoming Wang
KEYWORDS:
Anonymity, Virtual Environment, Computer-Mediated Communication, SIDE
JOURNAL NAME:
Social Networking,
Vol.7 No.1,
January
12,
2018
ABSTRACT:
Anonymity, an important feature of computer-mediated communication
(CMC), is embedded in this new technology. With the penetration of the Internet
in society, many daily activities involve online interactions. Anonymity
affects both the task and social aspects of online communication including
information exchange, decision making, and relationship development. This
review examines the effects of anonymity on human behavior. It outlines how
the prior literature has attempted to address this issue and how the Social
Identity Deindividuation (SIDE) model has developed as an attempt to tackle
this question. More importantly, it discusses a framework describing the multidimensions
of anonymity in CMC [1], and subsequently raised five propositions
inspired by this framework. Furthermore, using McLeod’s framework,
this review evaluates SIDE studies with regard to their anonymity manipulations.
This critique reveals possible future research directions for refining the
SIDE model and better studying the effect of anonymity in virtual environment.