Conference on Psychology and Social Harmony (CPSH 2013)(E-BOOK)
Beijing,China,2013-05-242013-05-262013
ISBN: 978-1-61896-028-3 Scientific Research Publishing, USA
E-Book 182pp Pub. Date: May 2013
Category: Social Sciences & Humanities
Price: $200
This study examines the willingness to donate as a form of pro-social behavior, depending on social integration. Using representative data fromSwitzerland, the hypothesis that people who are more involved in social networks possess a greater willingness to make monetary donations was tested. According to the use of three operationalization of social integration (number of memberships, number of friend and communicative density in the neighborhood) the assumed positive influence on willingness to donate could be confirmed.