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The Effect of Pull Power of Karaoke Television-Set Service on Eliminating the Internal Psychological Obstacles of Consumer

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DOI: 10.4236/jss.2014.29015    3,292 Downloads   3,616 Views   Citations
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ABSTRACT

Since the recreation activities is more diversified because of information technology and that the leisure policy of government provide many free recreation place and activities, KTV service as a kind of recreation activities but not free faces a keener competition in Taiwan. This study tries to explore how to decrease or eliminate obstacles for consumer to choose KTV as their recreation activity through understanding the internal psychological obstacles for KTV consumption with empirical data and provides suggestions to help improve the KTV service.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Lin, J. (2014) The Effect of Pull Power of Karaoke Television-Set Service on Eliminating the Internal Psychological Obstacles of Consumer. Open Journal of Social Sciences, 2, 87-90. doi: 10.4236/jss.2014.29015.

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