Service Mediator Model for Value Co-Creation Based on Service Dominant Logic


A new mediator model for Information service firms (ISFs) is proposed based on Service dominant logic. In this model, mediators create a shared contextual place and it plays an important role in connecting and managing supply and demand to provide superior services. The mechanism of value co-creation based on service dominant logic in business activities through a suitable service field organized by mediator firms for interactions by all participants. This mechanism is demonstrated through case studies of the framework of Hitachi TWX-21 and Cookpad Inc., which are Japanese information service businesses. We found that a good service field was effective in helping all business’s parties receive better value and gain satisfaction.

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M. Doan, K. Shirahada and M. Kosaka, "Service Mediator Model for Value Co-Creation Based on Service Dominant Logic," Journal of Service Science and Management, Vol. 6 No. 1, 2013, pp. 11-19. doi: 10.4236/jssm.2013.61002.

Conflicts of Interest

The authors declare no conflicts of interest.


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