The Influence of Memetic Primers in Online Comments in Video Game Blogs
Ibrahim Yucel
SUNYIT 100 Seymour Road Utica, NY.
DOI: 10.4236/ait.2012.23008   PDF    HTML     6,022 Downloads   10,799 Views   Citations


Through investigating a particular blog, several factors were found which have significant influence on reader actions. This study uses the term “memetic primers” for those styles that most often cause readers to take notice of a particular comment, remember information included in it, and take action. The memetic primers were derived in a discourse analysis. The study discovered the memetic primers using logic-of-inquire approach to the online comments. While evidence indicated that the usefulness of some primers was low, it emerged those negatively written comments where the most common impact on a comment’s volume.

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I. Yucel, "The Influence of Memetic Primers in Online Comments in Video Game Blogs," Advances in Internet of Things, Vol. 2 No. 3, 2012, pp. 63-73. doi: 10.4236/ait.2012.23008.

Conflicts of Interest

The authors declare no conflicts of interest.


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