Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo - Open Journal of Business and Management

OJBM > Vol.8 No.2, March 2020

Open Journal of Business and Management

Volume 8, Issue 2 (March 2020)

ISSN Print: 2329-3284 ISSN Online: 2329-3292

Google-based Impact Factor: 2.35 Citations

Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo ()

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Download as PDF (Size: 401KB) PP. 997-1003

DOI: 10.4236/ojbm.2020.82063 1,692 Downloads 9,819 Views Citations

Author(s)

Njazi Bytyqi^1*, Skender Muji², Agim Rexhepi³

Affiliation(s)

¹Department of Agroeconomy, Faculty of Agriculture and Veterinary, University of Prishtina, Prishtina, Kosovo.
²Department of Biotechnology in Livestock, Faculty of Agriculture and Veterinary, University of Prishtina, Prishtina, Kosovo.
³Department of Veterinary Medicine, Faculty of Agriculture and Veterinary, University of Prishtina, Prishtina, Kosovo.

ABSTRACT

In our study, we used consumer behavior to study the buying and consuming patterns for milk and dairy products for households in Kosovo. The study uses data collected from consumers of milk and dairy products. Data obtained from the field were recorded and analyzed with the SPSS statistical program. The results of this study show that the date of production and the content of milk and dairy products are the most important factors that consumers consider when purchasing milk and dairy products. Moreover, supermarkets are the favorite place of supply for milk and dairy products for consumers. Consumers are most likely to buy milk and dairy products twice a week.

KEYWORDS

Consumer Behavior, Milk and Dairy Products, Households, Market Research

Share and Cite:

Bytyqi, N. , Muji, S. and Rexhepi, A. (2020) Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo. Open Journal of Business and Management, 8, 997-1003. doi: 10.4236/ojbm.2020.82063.

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