Author(s)

Xiaofan Yang, Ding Pan

School of Management, Jinan University, Guangzhou, China.

In order to ensure the continuous participation of consumers in quantified-self, this paper studies the influence of target type and feedback type on the intention of quantified-self continuous participation in the face of negative data. The interaction between quantified-self goals and feedback types was taken as an independent variable, and self-efficacy was introduced as an intermediary to explain the influence of independent variables on the quantified willingness to continue to participate. In this study, the experimental method was used to prove the research hypothesis through two experiments. The results showed that in the face of negative data, when the type of quantified-self goal was promotion, compared with the task feedback, the adoption of ability feedback would lead to a higher willingness of quantified-self involvement due to a higher sense of self-efficacy. When the quantized-self goal type is prevention, compared with the task feedback, the adoption of capability feedback results in a lower willingness of quantified-self involvement due to a lower sense of self-efficacy. The results of relevant studies have positive guiding significance for enterprises to improve design methods to promote consumers’ willingness to participate in quantified-self sustainability.

Quantified-Self, Target Type, Feedback Type, Self-Efficacy, Continuous Willingness of Participation

Yang, X. and Pan, D. (2020) In the Face of Negative Data, the Effects of Goal Type and Feedback Type on the Willingness to Continue to Participate Quantified-Self. American Journal of Industrial and Business Management, 10, 327-343. doi: 10.4236/ajibm.2020.102021.