The Effect of Applying Customer Relationship Management in the Higher Educational Sector - Open Access Library Journal

OALibJ > Vol.6 No.6, June 2019

Open Access Library Journal

Volume 6, Issue 6 (June 2019)

ISSN Print: 2333-9705 ISSN Online: 2333-9721

Google-based Impact Factor: 1.18 Citations

The Effect of Applying Customer Relationship Management in the Higher Educational Sector ()

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DOI: 10.4236/oalib.1105436 1,294 Downloads 3,796 Views Citations

Author(s)

Nevine Deif¹, Amr Aly², Sameh Farahat³

Affiliation(s)

¹The Arab Academy for Science and Technology & Maritime Transport, Alexandria, Egypt.
²College of Engineering and Technology, AASTMT, Alexandria, Egypt.
³Postgraduate Studies Maritime Transport Institute, AASTMT, Alexandria, Egypt.

ABSTRACT

The purpose of this paper is to explore the effect of applying customer relationship management (CRM) in the higher education sector. From the literature, four dimensions for measuring customer relationship management were suggested, which are: Knowledge Management, Interaction, Communication, and Feedback. The paper makes a recommendation for policymakers in the higher education sector to embrace investment in CRM.

KEYWORDS

Customer Relationship Management, Knowledge Management, Interaction, Communication, Feedback

Share and Cite:

Deif, N. , Aly, A. and Farahat, S. (2019) The Effect of Applying Customer Relationship Management in the Higher Educational Sector. Open Access Library Journal, 6, 1-7. doi: 10.4236/oalib.1105436.

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