Author(s)

Guanshang Shao

School of Business Administration, South China University of Technology, Guangzhou, China.

This paper takes Internet insurance wealth management products as the research object, and selects the products of China Life Jiatian Tiantianying as the representative, and studies the influencing factors of the yield of such products through relevant time series empirical methods. The results show that the interbank lending rate, bond market, exchange rate, securities secondary market and insurance institution strength have different degrees of impact on the rate of return. The research in this paper will help to improve the theoretical methods of Internet wealth management products, especially in the insurance sector. At the same time, it can better help investors rationally choose the right products for investment and supervision to prevent market risks.

Internet Insurance Financing, Rate of Return, Influencing Factors

Shao, G. (2019) Analysis of Internet Insurance Financial Return Rate and Its Influencing Factors. Modern Economy, 10, 537-546. doi: 10.4236/me.2019.102037.